Last updated: November 3, 2025

1. Introduction

Welcome to Dot Eleven (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
By using our website and services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Communicate with us via email or other channels
  • Fill out contact forms
  • Subscribe to our newsletter
  • Create an account on any of our brand platforms
  • Make a purchase through our brands

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on pages
  • Referral sources and exit pages
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for various purposes:

  • To provide, maintain, and improve our services
  • To process transactions and send related information
  • To send administrative information and updates
  • To respond to your inquiries and provide customer support
  • To send marketing and promotional communications (with your consent)
  • To monitor and analyze usage and trends
  • To detect, prevent, and address technical issues
  • To comply with legal obligations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

  • With Our Brands: Information may be shared across our portfolio of brands (Hadiya Outlet, Jantrapati, Tamafi, E-Posora, Yumify Shop, Wild Musafir Shop)
  • Service Providers: We may share data with third-party service providers who perform services on our behalf
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: When required by law or to protect our rights
  • With Your Consent: We may share your information with your explicit consent

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

For detailed information about the cookies we use, please see our Cookie Policy.

6. Advertising and Analytics Partners

We work with third-party advertising and analytics partners to understand how you use our services and to show you relevant advertisements. These partners may collect information through cookies, pixels, and similar technologies. We only share data with these partners after you have given your consent through our cookie consent banner.

6.1 Facebook Pixel / Meta Pixel

We use Facebook Pixel (operated by Meta Platforms, Inc.) to:

  • Track conversions from Facebook and Instagram ads
  • Build targeted audiences for advertising campaigns
  • Optimize ad delivery to people likely to take action
  • Remarket to people who have visited our website

Data Collected: Page views, purchases, add to cart events, device information, IP address, browser type

Data Retention: 90 days for marketing purposes

Opt-Out: You can opt out by adjusting your cookie preferences or by visiting Facebook Ad Preferences

Privacy Policy: Meta Privacy Policy

6.2 Google Ads & Google Analytics

We use Google Ads (operated by Google LLC) for conversion tracking and remarketing:

  • Measure the effectiveness of our advertising campaigns
  • Track conversions and user actions after clicking ads
  • Create remarketing lists for targeted advertising
  • Analyze website traffic and user behavior (via Google Analytics 4)

Data Collected: Page views, conversions, clicks, device data, geographic location, browsing behavior

Data Retention: 6 months for analytics data, 90 days for advertising data

Opt-Out: You can opt out by adjusting cookie preferences or by installing the Google Analytics Opt-out Browser Add-on

Privacy Policy: Google Privacy Policy

6.3 TikTok Pixel

We use TikTok Pixel (operated by TikTok Pte. Ltd.) to:

  • Track user actions after viewing TikTok ads
  • Measure ad performance and conversion rates
  • Create custom audiences for TikTok advertising
  • Optimize ad campaigns based on user behavior

Data Collected: Page views, button clicks, form submissions, purchase events, device identifiers

Data Retention: 90 days for marketing purposes

Opt-Out: You can opt out by adjusting cookie preferences or by managing your TikTok Privacy Settings

Privacy Policy: TikTok Privacy Policy

6.4 Vercel Analytics

We use Vercel Analytics for privacy-friendly website analytics without cookies:

  • Understand website traffic and popular pages
  • Monitor website performance and errors
  • Improve user experience based on aggregated data

Data Collected: Page views, referrer URLs, geographic region (country level), browser type

Data Retention: 6 months

Note: Vercel Analytics is GDPR-compliant and does not use cookies or track individual users.

Privacy Policy: Vercel Privacy Policy

Your Control Over Tracking

We respect your privacy choices. You can manage your cookie and tracking preferences at any time through our cookie consent banner. Marketing and analytics cookies will only be activated after you explicitly consent. You can withdraw consent at any time by clicking the cookie settings icon in the bottom-left corner of our website.